Borders UK Launches Online Dating Site

A wise man once said “Tell me what you read, and I’ll tell you who you are”. Well, Borders UK is putting that old adage to the test. The popular bookseller has recently launched Happily Ever After, a new online dating service meant to pair up couples who share a love of reading.

Books are always a sure-fire conversation starter, and with Happily Ever After, you’ll never be at a loss for words. Borders UK’s goal is to bring together people with similar interests to take the difficulty of breaking the ice. Borders UK also makes use of its vast dating and self-help resources, promoting the latest and most popular books to hit shelves and help users in their search for love.

This is the latest development in a recent trend that sees more and more booksellers launching dating sites. Last year, Penguin joined with Match.com to create Penguin Dating, a free online dating service that also strives to pair singles based on their literary interests.

In upcoming weeks, users can sign up to Happily Ever After for only £1 a month. The low price will let people browse the site and check out all of the online dating features that Happily Ever After has to offer. After the initial test period, however, the monthly subscription price increases to £9.99. So, take advantage of the offer while its available for your chance to live Happily Ever After.